A new Affleck has entered the Dunkin’ universe, but it’s not who you might expect.
Jen Affleck, who gained popularity on Hulu’s “Secret Lives of Mormon Wives” for sharing a family legend about potentially being related to actor Ben Affleck, is now starring alongside the Hollywood star in Dunkin’s latest advertising campaign.
In the new spot titled “Value Affleck,” Jen makes her Dunkin’ debut ordering the $6 Meal Deal, which includes a medium hot or iced coffee, a Bacon Egg & Cheese sandwich, and 6-piece Hash Browns. Throughout the commercial, she playfully refers to herself as the “Value Affleck.”
The advertisement takes a reality TV-inspired approach, complete with dramatic moments when Jen and Ben cross paths at Dunkin’. The spot even features a confessional-style segment reminiscent of reality television where Jen shares her thoughts about meeting Ben in the Dunkin’ universe.
“Value Affleck” was created through a collaboration with Artists Equity Advertising, a partnership focused on bringing together creative voices for compelling storytelling.
This isn’t Ben Affleck’s first appearance in Dunkin’ advertising, but it marks the first time he’s shared the spotlight with someone who shares his last name but isn’t a relative – at least according to the family myth Jen discussed on her reality show.
Generative AI was used to organize and structure this story, based on data provided by Dunkin’. It was reviewed and edited by MassLive.
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