100 people to win free Dunkin’ for a year in Mass. town named Dunkin’

100 people are set to win free coffee for a year in a Massachusetts town named Dunkin’.

But where is the town?

Prior to Thursday, the town was named Stow and it lacked a Dunkin’ coffee shop after both of Stow’s Dunkin’ shops closed within 30 days of one another in 2022.

News that the town had become a “Dunkin’ desert” became widely known later that year thanks to a viral social media video from WBZ Radio’s Matt Shearer. One Stow resident he interviewed revealed a shocking truth: the town’s residents were now forced to travel as much as a mile and a half to other towns just to get their daily dose of Dunkin’.

“You gotta leave the state! I mean, not the state. But you gotta leave Stow though. It’s terrible,” one resident told Shearer.

Mark and Megan Pesce — a couple who operate many Dunkin’ franchises in Greater Boston — purchased 108 Great Road in Stow in August 2024 with the intent of turning it into a Dunkin’, town officials said.

“As soon as we heard the two stores in Stow had closed, we wanted to fix that,” Megan Pesce told Stow Select Board members.

In honor of the new Dunkin’s grand opening on July 24, the Pesces asked the Stow Select Board to adopt “Dunkin’” as the town’s name — just for the day, town officials said.

It was approved.

To help celebrate, the first 100 Dunkin’ Rewards members who order coffee at the new location will receive 100 days of free coffee.

The celebration, complete with local officials and “Cuppy,” Dunkin’s official mascot, will be at the location starting at 10 a.m. A ribbon-cutting is scheduled for 11 a.m.

The Pesces will also present a $5,000 check to the Stow Food Pantry in partnership with the Dunkin’ Joy in Childhood Foundation.