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These college students are taking on music industry giants with a festival of their own

HADLEY — A group of students past and present from the University of Massachusetts is trying to upend the music industry by staging a huge music festival in Hadley later this month.

“We view our cause as a David and Goliath battle with huge promoters and festival conglomerates — the people who have a monopoly over the festival and music experience industry,” said Charley Blacker, founder and owner of Local Mojo. “We view ourselves as David.”

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