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Build-masters and deal-hunters, mark your calendars: LEGO’s official Black Friday 2025 sale is expected to kick off on Wednesday, November 26, and run into early December. That means plenty of opportunity to snag the sets you’ve been eyeing — if you’re prepared.
Here’s a breakdown of what we know so far, what has happened in years past, and how you can position yourself to score the best deals.
LEGO Black Friday 2025
Historically, LEGO has gone all out for Black Friday, mixing solid markdowns with irresistible bonus freebies. Instead of slashing every price across the board, the brand usually offers select deals — around 20% to 40% off — on best-sellers and retired sets while rewarding bigger spenders with limited-edition gifts. Think collectible builds, seasonal sets, or exclusive characters that don’t appear anywhere else. It’s the kind of sale that rewards strategy.
Another highlight worth circling on your calendar is LEGO’s Insider Weekend, taking place the weekend before Thanksgiving, November 22-23. Insider members (which you can join for free) usually get early access to deals, double points on purchases, and sometimes exclusive early product drops. It’s the perfect warm-up to the main Black Friday event.
What LEGO sets will be on sale?
So what kind of sets should you expect to see on sale? If past years are any indication, it’ll be a mix of fan-favorites across Star Wars, Creator Expert, Technic, and LEGO Idea lines. Rumors are already circulating about a possible new collector’s set making a surprise debut, and if LEGO’s past holiday patterns hold true, there could be a major reveal tied to a big-name franchise like Marvel or Disney.
As for what’s next, stay tuned for LEGO’s official reveal, which we expect should be mid-November. The brand typically drops its Black Friday lineup around two weeks before the sale goes live.
Until then, the smartest move you can make is joining LEGO Insiders, setting up your wishlist, and keeping a close eye on your favorite sets.
LEGO sets you can get on sale now
Many more at LEGO.
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