A New York City-based skincare services company whose products have graced the faces of celebrities has expanded its footprint in the Boston area.
Heyday, which is known for its 50-minute personalized facials and is a celeb favorite brand with fans such as Scarlett Johansson, has opened its second Massachusetts location at Assembly Row in Somerville.
The 2,100-square-foot shop, which officially opened on Dec. 14, is Heyday’s second location in the Boston area, with another shop in the Seaport District.
Heyday opens new location at Assembly Row in Somerville.David Cifarelli
“Assembly Row has a great draw from Cambridge, Somerville and has easy access from the North and South shore,” said Heyday Massachusetts franchise partners and husband/wife duo Deepak Diwan and Haylee Tallarida.
“It is a lifestyle center with a variety of retail, restaurants, and other wellness-focused brands and it continues to grow as a business and technology hub,” the duo continued. “We’re excited to be located where we feel the Heyday customer already works, resides and plays.”
A facial at Heyday starts with an expert license esthetician performing a skin analysis to design a handcrafted treatment for clients. The customized treatment is specifically formulated to address each guests’ unique skin needs and can include treatments such as extractions, facial massage, masks or exfoliation.
Clients can also choose from one of Heyday’s many specialized enhancements, including Nano Infusion, LED Light Therapy, Gua Sha, Diamond Tip Microdermabrasion and Professional Peels.
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If you like what you get, you can sign up for memberships that comes with discounted products, enhancements and facials. For example, facials normally cost $114 for members and $145 for non-members.
For a limited time, Heyday is offering discounted facials in honor of the Somerville shop’s recent opening. You can book a facial by clicking here.
Customers can also browse skincare products — from brands like Supergoop!, Dr. Loretta, Tata Harper, Image Skincare, Osea Malibu, Ursa Major, Moon Juice — in the store’s lobby.
Heyday opens new location at Assembly Row in Somerville.David Cifarelli
Heyday’s Assembly Row location will host its official grand opening on Friday, Jan. 18. More information about the facial destination can be found on Heyday’s website or by following Heyday on Instagram.
