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Empowering every person to embrace their ‘natural beauty’ is the mission of Zeretas Studios

Zeretas Studios Nov. 2025
The owner of Zeretas Studios Jesse Rivera (holding scissors) celebrated the opening of her new salon with ribbon-cutting last week. She is helped by Westfield Mayor Michael McCabe. (CLIFF CLARK / THE WESTFIELD NEWS)WESTFIELD NEWS

WESTFIELD — Zeretas Studios’ owner Jesse Rivera is on a mission to empower women with textured hair a space to learn and embrace the natural beauty of their textured hair.

“Zeretas Studio is more than a salon. It’s a space where we celebrate you and our mission is to help every person who walks through these doors feel confident, seen, and empowered in their natural beauty,” said Rivera to her family, friends and local officials during a ribbon-cutting ceremony to celebrate the grand opening of Zeretas Studios at 501 Southampton Road.

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