Chuck E. Cheese., the iconic family arcade which has entertainment centers nationwide, is expanding the brand by launching Chuck’s Arcade.
The new concept combines classic and popular games alongside famous animatronic characters, according to the company’s statement. This includes games such as Pac-Man, Galaga, Mortal Kombat, Donkey Kong and Centipede.
Adding to the experience, each arcade is overseen by an animatronic character such as Chuck E. Cheese or one of the other characters from Munch’s Make Believe Band. Some locations will also feature exclusive retro-themed merchandise: classic logo apparel, collectible toys, novelty candy and prize redemption items.
“The arcade was created for adults and lifelong fans who grew up surrounded by the electric glow of arcade screens, the symphony of digital soundtracks and the thrill of chasing high scores with friends long into the night,” Chuck E. Cheese wrote. “Chuck’s Arcade is a modern-day love letter to the games and people who made Chuck E. Cheese great.”
The arcade is meant to bring together nostalgia and the future to bring “together gamers of all ages and inviting everyone to experience what’s next,” the statement reads.
Already these locations are open in major malls across the country, including in:
- Buford, Georgia
- El Paso, Texas
- Nashua, New Hampshire
- Oklahoma City, Oklahoma
- Salem, New Hampshire
- St. Louis, Missouri
- St. Petersburg, Florida
- Trumbull, Connecticut
- Tulsa, Oklahoma
- Victor, New York
There are traditional Chuck E. Cheese locations in Massachusetts in Attleboro, Everett, Lowell, Methuen, North Dartmouth and Worcester.
“Chuck E. Cheese has spent decades mastering the arcade experience — it’s in our DNA,” said David McKillips, CEO of Chuck E. Cheese, in a statement. “Thanks to the expertise of our talented technicians and the successful transformation of almost 500 fun centers worldwide, we’ve built the operational and creative foundation to take our brand beyond our traditional four walls.”
McKillips added that “Chuck’s Arcade is a natural evolution — an opportunity to extend our arcade legacy into new formats that engage both lifelong fans and a new generation through a curated mix of retro classics and cutting-edge experiences.”
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