When all is said and done, it’s likely that we’ll come to regard 2024 as a watershed moment in the world of sports. It will be forever be remembered as the year women sports exploded in popularity.
It was the year that women’s basketball soared. The NCAA women’s tournament achieved TV ratings that were once the exclusive province of the men’s tournament, and the ratings for the women’s title game topped that of the men’s — an achievement that would have been positively unthinkable only a few years ago.
