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Miguel Rivera fights to get senior citizens life and health insurance

MassLive recently asked readers to identify people they consider Hispanic and Latino leaders in Massachusetts, working to make a difference across the state.

Profiles of these leaders will be published over the course of Hispanic Heritage Month from Sept. 15 through Oct. 15. These are people readers have identified as inspirational, who may be doing good acts for their communities. They are being recognized for their accomplishments, leadership and commitment to inspire change.

Hispanic Leaders

Miguel RiveraSebastian Restrepo

Miguel E. Rivera

Age: 41

Community: Springfield

His story: Miguel E. Rivera is the CEO of Rewarding Insurance Agency, LLC, where he helps senior citizens in Massachusetts get life and health insurance.

“Our goal is to make things easier for them and connect them with services that enhance their quality of life,” Rivera said. “Since we’re brokers, we can compare options from different insurance carriers to find the best fit for our clients.”

Rivera said he also serves on the Board of the Greater Holyoke Chamber of Commerce and he’s a mentor with EFofAll, a nonprofit organization that works with underrepresented people to help them grow a business. In 2024, he earned two Grow Holyoke Awards for Business Person of the Year and Business of the Year.

In 2011, Rivera said he was working at a car dealership in Puerto Rico and was itching for “something new.”

After his uncle and wife both died of cancer and kidney failure, Rivera said someone suggested he become an insurance agent to help families get through rough times.

“It sounded like a great fit, so I went for it,” he said. Now, I’m all about helping people and making sure they’re covered when life gets challenging.”

In his words: “I’d advise others to surround themselves with people who help them grow, read plenty of books, take on tasks others might shy away from.”

We’re always open to hearing about more inspiring people. If you’d like to suggest someone else who should be recognized, please fill out this form.

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